Steve Lambert
It’s Time to Fight and it’s Time to Stop Fighting
Posted on January 22, 2013 by Matt Weier
“I never want to say the word ‘I Should have’. If I do it and I fail, I tried. If I do it and I succeed, better for me. And I told my children the same thing. Never go through life saying you should have. If you want to do something, you do it.”
One of the strangest twists on Branded Content I’ve seen for a while: “Let’s drop any pretense of story and just make two guys do tricks around the product”. Still, those dudes got mad pogo skills.
Winner of the best use of apple peeling in storytelling. Also, amazingly catchy music.

