Inspiration
PUMA lift BEAMVERTISING (wild cat edit /guerrilla moves)
This beamvertising campaign for Puma took place in Chile, September 2009. Puma wanted to let people experience the “lightness” of their new Lift shoes through a campaign based on projections and light.
Inspiration
Man vending machine for guerilla street installation.
Inspiration
Puma L.I.F.T campaign. Innovative use of video projection.
Social
Kickstarter is a new way to fund creative ideas and ambitious endeavors.We believe that…
- A good idea, communicated well, can spread fast and wide.
- A large group of people can be a tremendous source of money and encouragement.
Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.
Social
Kiva’s mission is to connect people, through lending, for the sake of alleviating poverty.Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending.
Social
The Khan Academy is a not-for-profit 501(c)(3) with the mission of providing a world-class education to anyone, anywhere.
We are complementing Salman’s ever-growing library with user-paced exercises–developed as an open source project–allowing the Khan Academy to become the free classroom for the world.
Brilliant and innovative.
Perspective
“Germans on average work around 1,436 hours per year, versus the 1,804 hours Americans work. With those numbers it would be easy to conclude that Americans do more and would be more productive in the workforce.
But we don’t. Studies show that Germans get roughly the same amount of stuff done in fewer hours each week, and with more vacation time.”
Click here to read the full article: Why Germans Have More Vacation and Productivity
Inspiration
A Chief Ink Maker at The Printing Ink Company shows how colour and ink is created from the raw ingredients–powder, varnish, and passion. Everything designers and printers need to know about the process, the challenges and joy of ink making.
Randomness
Unless you’ve been living under a rock, you know that Old Spice spots and social campaigns have been dynamite in 2010. But, since we like even the people who live under rocks, here’s a quick way to experience all the glory: Visit the Old Spice Youtube Channel.
Their brand has clearly evolved since the days of smelly old men and sailors.
Perspective
How Understanding Female Generations Will Affect Your Marketing
Don’t discount the teenage and college-aged women of today, and don’t be fooled by the language they use, the color of their hair, or the style of their dress. After all, it seems like only yesterday that society was up in arms over those damned hippies.
They didn’t wear tie-dyed peasant blouses forever… now they wear T-shirts that read, “I Love Las Vegas.”
They also carry big, fat wallets
