
Now that the contest has finally ended, here’s some of the recaps including the winners of “The Fun Theory“, the name for Volkswagen’s somewhat recent crowdsourcing campaign. Rather than requesting that the masses make commercials for them (like Doritos have done), VW encouraged people to submit ideas of how to improve the world in small ways by making every day activities more fun, thereby increasing compliance.
Banksy provides this commentary on the life of an asian animator in his intro for Simpsons.
This segment from the much older Clerks Animated Series went in a similar (albeit more random) direction.
PUMA lift BEAMVERTISING (wild cat edit /guerrilla moves)
This beamvertising campaign for Puma took place in Chile, September 2009. Puma wanted to let people experience the “lightness” of their new Lift shoes through a campaign based on projections and light.
Man vending machine for guerilla street installation.

