This piece by Saatchi & Saatchi, Italy, was done not to promote Rovio’s Angry Birds, but instead to help promote T-Mobile’s smartphone network. Seems a bit off-brand to mooch so heavily from an awesome game with only a tenuous tie-in to T-Mobile, but if pro sports players can appear in ads, why not giant ballistic birds?

Regardless, the impact on the crowd shows that it succeeded on at least some levels.

PUMA lift BEAMVERTISING (wild cat edit /guerrilla moves)

This beamvertising campaign for Puma took place in Chile, September 2009. Puma wanted to let people experience the “lightness” of their new Lift shoes through a campaign based on projections and light.

Man vending machine for guerilla street installation.

How Understanding Female Generations Will Affect Your Marketing

Don’t discount the teenage and college-aged women of today, and don’t be fooled by the language they use, the color of their hair, or the style of their dress. After all, it seems like only yesterday that society was up in arms over those damned hippies.

They didn’t wear tie-dyed peasant blouses forever… now they wear T-shirts that read, “I Love Las Vegas.”

They also carry big, fat wallets