Inspiration

Seeper

Light Line of Gotham

Posted on December 22, 2010 by


The development of augmented reality projections onto buildings has so much potential. Even when simplified to its most minimalist and abstract artistic level.

About the artists:

“Seeper is an arts and technology collective. Founded in 1998 seeper’s nucleus is the pursuit of essence. Exploring natural user interaction and ubiquitous computing to create multi-sensory experiences and memories.”

 

Inspiration

Puma

Puma L.I.F.T. Beamvertising

Posted on October 4, 2010 by

PUMA lift BEAMVERTISING (wild cat edit /guerrilla moves)

This beamvertising campaign for Puma took place in Chile, September 2009. Puma wanted to let people experience the “lightness” of their new Lift shoes through a campaign based on projections and light.

 

Inspiration

Puma

Puma L.I.F.T.

Posted on October 4, 2010 by

Puma L.I.F.T campaign. Innovative use of video projection.