Perspective

JWT Intelligence

Trends for 2011

Posted on January 4, 2011 by

The only thing better than smart people is smart people who share their smarts with the world. For even more things to watch for in 2011, you can watch their slideshare of ’100 Things to Watch in 2011,’ or to download the presentation as a PDF here.

 

Perspective

TED

Productivity is not made of M&M’s

Posted on December 16, 2010 by

 

Perspective

A List Apart

No One Nos: Learning to say no to bad ideas

Posted on October 4, 2010 by


No One Nos: Learning to say no to bad ideas

No. One word, a complete sentence. We all learned to say it around our first birthday, so why do we have such a hard time saying it now when it comes to our work?

Guilt. Fear. Pressure. Doubt. As we grow up, we begin to learn that not doing what others expect of us can lead to all sorts of negative consequences. It becomes easier to concede to their demands than to stand up for ourselves and for what is right.

 

Perspective

Young Woman

How Understanding Female Generations Will Affect Your Marketing

Don’t discount the teenage and college-aged women of today, and don’t be fooled by the language they use, the color of their hair, or the style of their dress. After all, it seems like only yesterday that society was up in arms over those damned hippies.

They didn’t wear tie-dyed peasant blouses forever… now they wear T-shirts that read, “I Love Las Vegas.”

They also carry big, fat wallets