Saatchi & Saatchi, Italy
Angry Birds – Live Action Installation
Posted on June 13, 2011 by Matt Weier
This piece by Saatchi & Saatchi, Italy, was done not to promote Rovio’s Angry Birds, but instead to help promote T-Mobile’s smartphone network. Seems a bit off-brand to mooch so heavily from an awesome game with only a tenuous tie-in to T-Mobile, but if pro sports players can appear in ads, why not giant ballistic birds?
Regardless, the impact on the crowd shows that it succeeded on at least some levels.






